Radio Shack was a powerhouse at one time for electronics. Over time they allowed their staff training, assortment, inventory on hand to fall into an abyss. This concept needs to grow up and what is apparent, and financially driven is the stores remain same old, same old.
The success of Radio Shack will fall on the public’s perception that this store can provide anything and everything, a category killer, otherwise you can cherry pick Rado Shack on line.
The biggest advantage they can offer the customer is the ability to easily shop the store with informative signing, out posting product to improve the multiple sale and joining this century with mobile device drive sales techniques.
The investment is too great to become innovative, the staff are not knowledgeable about the product, the breath of assortment is too vast to control and area and then conquer others so why surge without the weapons in place?
In all due respect the captain of this ship although coming with great credentials lacks the background of retail savvy. A former vendor cannot direct a retailer when the revitalization for Radio Shack depends on product sold in a manner that it becomes the reason to shop the store, i.e.: Apple.
Posts Tagged ‘radio shack’
Radio Shack appears to be shorting out due to bad wiring
Wednesday, January 13th, 2016Nick Cannon named Chief Creative Officer at Radio Shack – Have they lost their minds?
Friday, December 4th, 2015I am in disbelief that Radio Shack who has to realize they had a grade of “F” for Sales help knowledge, Sales help selling ability, Inventory control so there was product in the store, Poor product quality does realize they need to work on basic before they try to become creative.
Having close association with the Isaac Mizrachi brand at Target and Better Homes and Gardens for Walmart, each had amazing volume because the retail machine was well greased, smooth procedures, and a solid foundation for the Celebrity factor.
Radio Shack if they are to make another run at survival needs to get their act together or it is destain to fail. Back to basics friends.
FOR EXAMPLE: This is an electric item, my staff are knowledgeable about its use, applications, auxiliary accessories, it has a real guarantee besides a useless warrant policy without twenty exclusion voiding the warranty or replacement, it is priced well, it will run perfectly for several years, there are always the correct days of inventory on hand. Once the above is mastered, then we can talk about Nick Cannon.