Archive for the ‘Today’ Category

If the Shoe fits check before you put it on

Friday, July 2nd, 2010



I just stopped running in the opposite direction after seeing this photo long enough to comment on the photo. The concept is good, educate the consumer is a very important way to keep your customer base and have a credible reputation. An important evaluation for a retailer is what will be the return on investment by giving up selling space for demonstration space. I do not believe that this item can generate a great amount of volume and illustrating another building material such as deck stain sample colors would bring more dollars into the register.

Retailers have a moral and legal obligation not to mislead a consumer. This footing does not meet any code I am familiar with. You are correct in saying this needs to be a minimum of 3′-6″ below the ground to prevent it from breaking up and cause a failure in the deck structure. For the record, I have found more home closings turn to disaster because the deck was not filed and did not have an inspection to declare it safe.

Back to retail, love the concept, pick your battles, and be sure the message will not lead you to a litigation that could put you out of business.

Looks like a duck, sounds like a duck, must be the perfect display

Sunday, June 13th, 2010

Fixtures close up blogSo I was saying based on the images in this blog of wire bins. This concept of display is perfect for the category of goods it is showing. In the case of Walmart, Target or CVS the savings to the chain can exceed $100000 a year based on just the 9 bins shown in this photo.A wise retailer once explained the basis for this claim is that the only way retailers can make money theses days is to cut overhead. Almost any product is so well shopped including imports from China that the difference of an item from chain to chain is negligible. Therefore the gross profit is the lowest it can be and the only way to make money is to handle the product more efficiently.If the bin was not used and a shelf was the alternate solution, I estimate the following savings:at $10.00/hr labor rate, and 3 minutes more to load product onto a shelf per section, times 10 reloadings of product per item over a year equals $4.80 per item. 9 Items shown in photo times 2500 stores comes to $108000 in labor saved.Design is a business decision first and an esthetic  consideration after. Look at the whole picture before landing on what you consider the best display solution.

First in or you won’t win

Wednesday, May 26th, 2010

Okay, I get it. It took ten years to believe smoking is bad for your health. If only people listened when the argument first was published their longs would have had ten more years to improve themselves from the day of that notice.Attention those who believe that the social network phenomenon ¬†will be a thing of the past. Remember when there was no such thing as a bar code on product? Where you one of those who said this concept will never stick! I don’t think you were because you would be out of business and in another industry by now.I have been saying that there is a golden opportunity to create distance between you and your competition as well as spike sales and have a great PR story to rally around. Social Networks are a door to meet your customer, one on one, and hear what they have to say for free when focus groups would cost you hundreds of dollars per person.Read what was released today regarding the Twitter, google and Facebook websites

With the internet the one thing you cannot overcome is time. Ranking, placement, and exposure is dictated by who was first. It is no easy task to play catch up should your competition beat you to the punch.

Our firm has created a division, Net Prospector consisting of Internet experts who are promoting your business, creating excitement, showing retailers that their vendors are partners and participating in driving their category business. A national reunion with your customer base is only a twitter away, so let us help you make the event a profitable one.