Okay, I get it. It took ten years to believe smoking is bad for your health. If only people listened when the argument first was published their longs would have had ten more years to improve themselves from the day of that notice.Attention those who believe that the social network phenomenon will be a thing of the past. Remember when there was no such thing as a bar code on product? Where you one of those who said this concept will never stick! I don’t think you were because you would be out of business and in another industry by now.I have been saying that there is a golden opportunity to create distance between you and your competition as well as spike sales and have a great PR story to rally around. Social Networks are a door to meet your customer, one on one, and hear what they have to say for free when focus groups would cost you hundreds of dollars per person.Read what was released today regarding the Twitter, google and Facebook websites
With the internet the one thing you cannot overcome is time. Ranking, placement, and exposure is dictated by who was first. It is no easy task to play catch up should your competition beat you to the punch.
Our firm has created a division, Net Prospector consisting of Internet experts who are promoting your business, creating excitement, showing retailers that their vendors are partners and participating in driving their category business. A national reunion with your customer base is only a twitter away, so let us help you make the event a profitable one.
Comment on todays Fixtures Close Up Blog:So here is my guess as to the reason behind the adapter design.Waterfall is traditionally a method to allow the item behind the forward item to be viewed partially so the customer knows there is either another design, color or size behind the front item. But in this case the color band indicates the second and third item are the same product sku, and size could not be a reason.The individual hook allow the product in back to be removed without having to remove the front item. A peghook requires the front items removed to get the back product unless a hook is provided on the package instead of a conventional punched hole.Price tag holders, a very nice feature, allow for different price points to be conveyed to the consumer. Why repeat it in this case is proof that the current item was not the original intention for the design.The length of the actual hook is not long so the intent was to hold one to a few of the same item per hook, otherwise the length would have been longer.My guess is that the item is flat, multiple sized, or same item multiple color. Product also has a price variation based on size or color or product spec.One could take the position that this is a good way to fill space, but a retailer would not agree with fudging a visual presentation for the sake of filling in void space.