A simple twist to a better rate of sales

From Fixtures Close Up Blog


Firstly, I do take exception to the term “Jerry rig” followed by “Jerry built” however, I have become use to it.

The concept of presenting product to the flow of traffic is a sound merchandising idea. With the 45 degree angle, the product takes on a new viewing vista to the customer coming down the aisle.

The problem here is that the product needs to face in one direction because of the dynamics of the package are such that if you alternate the direction, you reduce the actual dimension of available loading space as you go back. That is not good, because the capacity is the most critical issue with product presentation. You can see from the photo that the product went back only two rows and stops. The other consideration is that if the right product is shopped and removed, there is no longer a visual image showing to the other direction.

This design is a left hand, right hand solution meaning it is intended to fit in either side of the aisle but only showing product in one direction. The proof is that the right side of the display in the photo is blocked visually by another product shelf therefore, the 45 degree view serves no purpose in stopping traffic.

The direction of traffic usually puts the direction from the front of the store going back as the primary direction to show the goods on a 45 degree angle.

I agree the pricing could have been handled better by the store, that is why it is to the vendors best interest to design the unit with minimal store participation. Assuming the store would load the product into the unit correctly apparently was too much of an assumption. Lastly, the store and the vendor better figure out why an entire bin of product is empty? That did not happen in one days worth of sales. In today’s difficult retail environment, this void of product is costing both partners dearly in lost sales which cannot be made up easily.

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