I am in disbelief that Radio Shack who has to realize they had a grade of “F” for Sales help knowledge, Sales help selling ability, Inventory control so there was product in the store, Poor product quality does realize they need to work on basic before they try to become creative.
Having close association with the Isaac Mizrachi brand at Target and Better Homes and Gardens for Walmart, each had amazing volume because the retail machine was well greased, smooth procedures, and a solid foundation for the Celebrity factor.
Radio Shack if they are to make another run at survival needs to get their act together or it is destain to fail. Back to basics friends.
FOR EXAMPLE: This is an electric item, my staff are knowledgeable about its use, applications, auxiliary accessories, it has a real guarantee besides a useless warrant policy without twenty exclusion voiding the warranty or replacement, it is priced well, it will run perfectly for several years, there are always the correct days of inventory on hand. Once the above is mastered, then we can talk about Nick Cannon.
Tags: basic retail, creative officer, isaac mizrahi, jerry birnbach, nick cannon, radio shack, target, walmart