Posts Tagged ‘Apple Store’

Ahrendts’ luxury background shapes Apple store changes

Wednesday, December 9th, 2015
As a student of Retail having designed stores for over 30 years I look to Apple for the ground breaking ideas. Usually I am quick to draw an opinion based on my experience if the story and concept makes good business sense.
I applaud Apple to go into test mode. We all are familiar that most of Apples innovative ideas were met with sceptisism by many when they were first introduced, only to have to eat “crow” once the sales figures came in.
This test may not be about sales figures but yet another great item to experience and draw in curiosity seekers. I am not sure that the Apple formula of $5000 per foot will be met with this product having a 2.5 turn ratio. I would guess that space is a commodity and whatever item will be consolidating to make room for this item will not suffer as a result of the move.
I do find it interesting that Ron Johnson who had a great success record with Target and brought that knowledge onto Apple moved on to a soft goods JCP. His tenure was short and his concept was actually innovative but did not fit the JCP financial position, and put vendors in an awkward position. I was intimately involved with this concept through vendor participation and was not surprised when the concept could not be executed. One could conclude that when you go from hardwoods to softwoods the playing field is way different.
Now what happens when Softwoods Burberry goes to Electronic hard goods? Are we going to see a disappointing results? Time will tell, but my bet is that Apple has the ability to fine tune any dilemma or opportunity as Sam Walton would position a challenge.
I look forward to the test roll out and progress because Apple is one of the few companies willing to try, willing to fail, and willing to get right back on the horse and continue to look for opportunities.
Apple Executive Seeks a Touch of Chic at Retail Stores – The New York Times
Apple Executive Seeks a Touch of Chic at Retail Stores - The New York Times