Madonna new Hits will be on the Runway not Billboard’s Chart


If ever there was a brand that was meant to be, this is it! Madonna has consistently maintained who she is and what she stands for. Her success to have withstood the test of time is a testimonial to an industry comprised of fickled fans.As a retail consultant for retailers and brands my advice is simple. Pay attention to detail and have a clear vision of what you want to look like at the store level. I have seen too many retailers kill a celeb brand by not taking the extra step to do it right. This is not about throw it at the wall and watch it stick. Even Madonna needs to follow the basic rules of retailing in order to guarantee success.The first of many right moves was to join forces with Iconix. They certainly have a track record for successful launches but Beware of Macy’s. Having experienced personally the XOXO brand at Macy’s Herald Square I can only say their intentions were good, but their execution was just that.I for one would like to see a red thread sawn into the wrist of every item if possible. You would be doing many a favor.

Jerry Birnbach F.I.S.P

Partner RDD Associates NYC Store Designers

Retailers for a Better Tomorrow Blogger


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