KMART Looks to build Fashion Cred

I have been following the progress of KMART since 1980 and they have never gotten it right in all these years. During hard times for KMart there was no money to revamp the stores and bring them up to par with Target or Walmart. Unfortunately, they do not have a model in Sears as to how ready-to- wear should be presented as “the other side of Sears” has not gained traction in ten years.The answer is either bite the bullet and believe that a REAL Change will make a significant difference in the all so important category to the bottom line.. Apparel.The answer is simple. As Store Planner for over thirty years I have looked to exclusive solutions to secure brand recognition. KMart needs to invest in unique display systems, stay away from stock solutions and create a look that is right for them. The formula is not difficult but it is very hard to accomplish from the inside as politics often cramps the creative process. Dollars will always play a factor but you do not have to spend a lot to look new and fresh. My intuition tells me that KMart has used up at least seven lives and running out of chances to finally do it right and build customer CRED.Jerry Birnbach F.I.S.P.Partner RDD Associates Inc Store Designer NYCRetailers for a better tomorrow blogger

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