Can the Amazon generated Sale day become a trend in retailing?


Retailers have often said success is about location, location, location. When if comes to internet retailers, in my opinion success comes from credibility. Although a brick and mortar have so many factors that must be successful and well planned as a Store Design Firm we know if you build it right, they will come.

In the case of Amazon, they have written a new chapter in the retailers guide to success. The fact that it took an online retailer to come up with an event that generated such success is an eye opener. The fact that Walmart followed the concept is a wake up call that brick and mortar retailers are up against some worthy competition and better not fall asleep at the switch.

What makes the Amazon July 15 event a success is that it was credible. There were no rain checks, the product was viable and appealing in spite of some customers comments that the product resembled a garage sale.I for one based on my experience with Amazon fell hook line and sinker for the sale.

The smart tv that I ordered at a very low price and high quality arrived in my house 18 hours after the item was ordered. The bottom line is they made a promise and kept it. This ingredient to success is essential for any retailer because with that trust is the ability to create special days and get this kind of response.

In conclusion, Brick and Mortar invented Black Friday and allowed that to be the great contribution for two decades without another innovative idea. I do not consider Xmas set up on Oct 1, or Halloween starting Sept 1 a great concept or innovation. So apparently it is up to the online retailers to pave the way forward to capture customers attention and dollars, while traditional retailers scratch their heads and wonder where they went wrong. So yes Rob, this is the next craze.

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