21. December 2011 by admin.

Is Retailing relying on technology to reinvent the buying experience? You bet it is and any firm consulting to the retail industry needs to be on the edge of technology as well. As an example our Retail Design Firm has upgraded our technology to allow us to design, manage and project manage retail projects nationally without stepping on an airplane. It is all on the screen and all communication is in real time. With Face Time, IChat, or Skype we communicate with our clients on a daily schedule live and in person. The technology allows us to reduce our fee structure, out of pocket expenses to our clients and manage immediately issues and concerns with a click of a mouse.

All designing of retail space, displays, showrooms have incorporated the use of portable device capabilities for consumers in mind. Our role in design and consulting is to anticipate the radical change in the retail playing field as a result of technology. We have been ahead of the curve which has enabled us to providing design services for over 25 years. Our clients projects need to be technology worthy in order to meet today’s consumer needs.

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15. August 2011 by admin.

You remember when life was good and all you had to do was hang a sign in the window “open for business”. Retail has been a barometer of the economy and recent results show that keeping even to last year is a challenge.

Jerry Birnbach Associates have spent most of this year on remodels, renovations and display design with a focus of increasing sales.

Today’s economy has made it necessary for all retailers to take a step back and with an honest eye evaluate if they are doing all they can to increase sales. There is no one factor to fix in order to insure a positive increase and the days of expansion are behind us for the time being. Product will always rule in terms of improving sales, but unique product has been driven by branded items. In the retail venues where the brands are all on a level playing field, price becomes the next factor that has to be right in order to succeed. With e-commerce past early development, this has become a worthy opponent for the brick and mortar  retailer.

So what is left to correct or improve in order to get a leg up on the competition? Retail Design, Retail Display, Store layout, lighting, and bringing back a personality that meets your shoppers taste are all factors requiring a revamp to make your numbers. Our experience tells us that those retailers who cannot invent their point of difference and clearly express this to the consumer will fall by the wayside. The small retailer is fighting the well financed retailers that understand the need to be different and are willing to spend the money to obtain that difference. Through well thought out design, decor, merchandising assortments and consistent attention to detail, our retail clients are actually meeting their goals for increase sales in 2011.

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