Recently, A.R.E. Designer member Jerry Birnbach Assoc. A.I.A. was interviewed by Expert.com. Jerry is the owner of Jerry Birnbach & Associates a Top 40 Retail Design Firm.
In addition to his Store Planning services Jerry provides Expert Retail Witness opinions for attorneys nationwide with their retail liability cases.
His interview addressed how manufacturers are often challenged to value engineer the display cost which often opens up liability issues due to cutting corners.
The interview was posted on You Tube and the link is http://xprts.us/1lUwRpo.
“Our industry is in need to establish safety issues at store level and display manufacturing and A.R.E. can provide a valuable service to assist in this mission.