22. April 2010 by admin.

Every year for Earth Day I make a resolution to help the planet. Do you remember what life was like before we had plastic in our pockets?

Much simpler before because you had to use paper. The advantages of paper were many including if it fell on the street you were sure someone would pick it up and save the landscape. When you ran out of paper in your pocket you stopped distributing it until you had more paper. You never had a problem with being declined or transaction wouldn’t go through.

Today the plastic is a real menace.It does not shut down and you use it over and over never considering the impact on the environment or your closet.

What is the carbon footprint that plastic leaves behind? Constantly transmitting  to the plastic credit company requiring lots of electrical equipment and power to process.

Our Health Plans are more costly because people feel faint when they find out how much plastic they used each month. If your card falls on the floor, it won’t be picked up because everyone knows you shut it down when it was lost. Let’s not discuss recycling the plastic every year when a new one comes. Cutting a plastic card in half is not the first step to a clean planet. Now how about the fact that the footprint which the plastic leaves is a recording of every store you visited, every vacation you ever took, every gift and telephone call you ever made. That’s a little too much information sharing especially when it starts to show up on automatic Card company Tweets. What is more disheartening is the fact that the plastic company knows more about you than you do. So this year I am all about paper and not plastic in my pocket.

Imagine the impact this would have in retail design and display when planning the checkout counters?

Posted in Retailer Review | No Comments »

22. April 2010 by admin.

There’s Gold in them there hills and Net Prospector is your company’s guide for finding millions of potential customers for you on a daily basis. Each person reached brings an endorsement, hypes your product and fuels your efforts to rule the internet.Every day, millions of people use Twitter to create, discover and share ideas with others. Major marketing people are turning to Twitter as an effective way to reach out to drive business. From local stores to brick and mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.Now it is possible to search for exact word groups on Twitter allowing Vendors to get in real time the worlds reaction to their category of product, retail outlets selling their product, and customer suggestions for improving the items. By directing the conversation with Twitter postings you can get free surveys and valuable information to drive your business. Twitter allows you to stay in contact with your customers and creating a loyal following online.The value of Twitter for taking the guesswork out of expensive business decisions such as advertising, stocking up on a color or style is untapped. Social Networking for business is ground breaking and Net Prospector will help you dig for leads and profit generating information.Do Not Wait because a big part of racking and your exposure on the internet is based on the length of time you have been registered on the network.You have questions?Net Prospector has answersContact:   info@retaildesignexperts.net

Posted in Social Media in Retail | No Comments »